FWR
 
25th March 2010
Wills Lifestyle India Fashion Week
Autumn / Winter 2010
March 24 - 28th, 2010
NSIC Grounds, Okhla, New Delhi
 
Wills Lifestyle India Fashion Week, a leading business event for the fashion industry, is back again with the Autumn/Winter 2010 collections. The event will unfold at the NSIC Grounds, Okhla, New Delhi from March 24 - 28, 2010. We at RVG Newsvision bring you daily coverage of the shows with detailed reviews specially written for us by fashion expert M.Mistry, Asha Baxi senior faculty NIFT and Neelima Mishra Agrawal of Newsvision.

 
 
designer review
Day 1
 
Atsu Sekhose
Rahul Mishra
 
Ranna Gill
Ritu Beri
JJ Valaya
   
 
 
 
  CRYSTALLIZED™- Swarovski Elements  
  Due to unforeseen circumstances, the first day became the last day. Barring that little detail, the shows rolled as usual with the audience in full attendance and all was on song. Here they are, the reviews of the ‘first day’ shows, on schedule.

 
Top Trends of the Day
 
1.
Gowns
 
2.

Long dresses

 
3.

Drapes, folds and cowls

 
4.

Understated opulance

 
5.

Black, brown, beige, red and metallic gold

 
6.

Structured feminity

 
7.

Military trims

 
8.

Liberated indian kitsch sensibility

 
 
 
 
Nida Mahmood
  Nida Mahmood’s graduating show at NIFT got her the award for the Most Creative Design Collection. Her brand Nida for SKIN, established in 2004, is high on the artistic elements and focuses on simple aesthetics and technical aspects. Her fashion studio is based in Delhi. Besides being a successful designer, Nida is also a writer with many publications and has a column of her own in Hindustan Times City. She also dabbles as a painter, stylist and graphic artist.
     

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  Another delightful edition of sadak chhaap ‘stylized junk to funk’ collection from Nida Mehmood opened the day 06. Nida got a bunch of highly energetic dholak boys who danced merrily to their own beat reflective of her uninhibited spirit of having fun in whatever she does. Nida went full hog in creating a street scenecome alive with Indian local sounds, filmy music ,colloquial advertisements , store sign boards, lettering all part of the kaleidoscopic action on the streets.

Wrappers, packaging, store sign boards, tins and cans, nuts and bolts, buttons, hooks and zippers, combs, scissors and mirrors and other paraphernalia wer e used for accessories and trims. Prints of advertisements of the 60’s and 70’s along with colloquial street ads with some store sign boards were used on garments, hand bags, coasters, notebooks and matchboxes apart from some other products. Overlaying of metallic meshes with various kinds of fabrics was interesting. Other fabrics included metallic georgettes, crepes, nets, silks, furs, old sarees, some thick cottons and a few varieties of faux leather. Colors ranged from shades of beige to muddy camel colors. Stark reds, electric blue to tangerine and indigo purple, acid green and some fuschias with warm yellow and shades of grey.

Once again it was a distinctive signature collection of sarees draped on trousers, interesting smocks and tops teamed with bottoms like pants, tights and pinched accordion structures “squashed momos” patched up for skirts and insertions.

Overall a fun presentation.
 
 
 
CRYSTALLIZED™– Swarovski Elements TRENDS SPOTLIGHT THE LIFE-GIVING BEAUTY OF WATER
 
 
With people increasingly focused on Earth’s fragile ecology and traditional, nature-affirming values, the trend analysts at CRYSTALLIZED™ – Swarovski Elements have returned to the cradle of life – water – for their Spring/Summer 2011 theme. Crystal-clear water is not only one of our most precious resources, it is deeply significant to Swarovski itself. Life-enhancing, pristine, a brilliant reflector and refractor of light, this transparent liquid becomes a perfect metaphor for the life cycle of female nature and beauty.
 

Following on from an Autumn/Winter 2010/11 season that conjured creative expressions of buoyant optimism, the CRYSTALLIZED™ trend experts have identified authenticity, individuality, and a desire to re-establish harmony with nature as key trends moving forward. Water, as translucent and pure, nourishing and restorative as crystal itself, perfectly encapsulates our wish to return to the source of life, the very origin of being. It also reflects the respect Swarovski has shown for the environment ever since Daniel Swarovski I founded the company close to abundant mountain streams, in Wattens, more than a century ago. Water is a vital component in Swarovski’s success, generating hydro-electricity to create and polish to the highest levels of brilliance its world-famous crystals. Continuing the founder’s belief in the importance of reinvesting in nature, the company is proud today to actively support a range of water-related environmental projects around the world.
 

Light-filled, effervescent and forever in motion, water also symbolizes the circle of life through which female nature and beauty evolve – born at the source and moving through adolescence, to the final flowering into fulfillment and womanhood. Representing this creative, cyclical process, CRYSTALLIZED™– Swarovski Elements has named its five new trend themes SOURCE (Harmony), CASCADE (Romantic), SWAMP (Progressive), RIVER (Classic) and OCEAN (Glamour).
 
 
 
Atsu by Atsu Sekhose
 
Atsu Sekhose hails from the beautiful region of Nagaland. He acquired his training in fashion design from NIFT in New Delhi. He apprenticed under Tarun Tahiliani and produced styles for the label Zara. Fashion magazines like Vogue and Elle have hailed him as a most-promising designer to watch out for.
     

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Here was a line that was true to the season it was supposed to show. Atsu Sekhose brought on to the runways a collection that was contemporary, clean cut and minimalistic. The designer sought his inspiration from classic men’s tailoring that was effectively worked around to represent a strong yet feminine persona sans gimmickry.

Double breasted jackets and blouses, lace corset, cropped pants, beaded pants, front pleat pants, shirts and skirts, tie-up shirts, trench, tube dress, a wool shirt with lace sleeves worn over beaded pants, woollen fur jacket worn over a tie-up shirt and teamed with yellow wool pants, skirts with single thread embroidery so fine that it gave a graded dyed look. The colour palette stayed wintery with assorted greys and browns that got the dash of colours like ochre, mustard and red. Lace, pom poms in embroidery, tufted fur, beading, embroidery were used to provide subtle highlights to the garments that were made up of men’s suiting fabrics, silk, wool, lace, Mongolian wool, chiffon, mock suede, jersey etc. A silk lame dress teamed with a double breasted jacket looked good. Skirt hems swung around the knees, sometimes a little below or a little above. A red chiffon dress with a bellowing silhouette, a tie-up collar was the showstopper.

A well styled, fool proof line.

 
Rahul Mishra
  Rahul Mishra is a physics graduate from Kanpur who did his Master’s program from National Institute of Design, Ahmedabad and subsequently from the Instituto Marangoni, Milan, Italy. He has applied every aspect of his education to work on techniques for creating reversible and seamless garments.
     

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‘Change one thing, change everything’ , a butterfly that metamorphoses, the theme of decline and revival of concrete jungles and flower fields – Rahul Mishra presented a well thought out collection that stayed true to the theme ‘Butterfly Effect’. The story line was played out through intricate and extensive hand embroideries that moved from 2-D to 3-D on flared skirt, sheer wraps, dresses, gowns, reversible jackets.

The designer let the sheerness of ‘chanderi’ or organza work for the garments which were worn over sleeveless or spaghetti strap dresses. Intricate hand-made ‘aari’ embroideries were exquisite in their neat finish and presentation across all kinds of apparel. Long or short reversible jacquard jackets, with show buttons or quilted, in dupion silks, worn over knee length dresses or slim trousers, even reversible dresses made of jacquard, off shoulder gowns, bustier dress, cap sleeves, baby tucks, ruffles. Other fabrics used were double weave organza, satin, linen wool for trousers. The sole black double breasted jumpsuit sans embellishments was perfect.

The colour palette was predominantly white or black with reversed combinations for embroideries, same motifs in purple, green in a jacket or the omber shades on double weave organza.

So when a budding designer has bagged every kind of design award along the way, he could be forgiven for getting complacent. But not Rahul Mishra, whose passion and creativity stayed undiminished and shone bright in a line that was immensely desirable and wearable across occasions and Indian seasons.

 
Ranna Gill
 


Ranna Gill trained at the Fashion Institute of Technology, New York and interned with top Indian and International designers before she launched out on her own with her namesake label, which has gone on to become well know globally. She does extremely well in the women’s luxury prêt category. Her creativity keeps her works from getting predictable.

     

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Flamboyant fruity colours and firmly fluid silhouettes marked the women’s wear collection for Autumn Winter 2010. A contemporary western look, semi formal and sportydistinctly reflected South East
Asian style and spirit. Ranna’s colour palette revolvedaround solid
flat colours like emerald green, cobalt blue, wintercoral, chocolate,taupe, purple,fuchsia, and berry tones.

Effortless and comfortable assortment of a wide range of long and short dresses, tunics, sporty blouses, boxy jackets, easy fitting blazers over fluid pants, peg skirts, a symmetric necklines, in easy care fabricsoffered a super wardrobe solution for fast pace city life of contemporary women. Fabrics used for the collection were also easy care like heavy weight synthetic jerseys, silksandblends sourced abroad. Patchwork, braiding details, sequins, and embroideries were some of the surface embellishments besides cartridge tucks, ruching, pleating and layering, flamboyant psychedelic prints,tie-dyeeffects andbrocade patchworkapplied in discreet measure.

The collection was high on commercial viability, was hugely functional and practical but certainly lacked distinctive identity and profoundness a designer collection should reflect.


 
 
 
 
Ritu Beri
 
Ritu Beri joined NIFT Delhi back in 1988, already having acquired a degree in 1987 from Delhi University. She launched her studio ‘Lavanya’ in 1990. She was one of the first Indian designers to show in Paris. Thereafter she has shown successfully in Beijing, New York, Mauritius, Washington, Morrocco, Russia, Nairobi, Cairo, etc. Her couture collection was unveiled in Paris in July 1998.
     

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This time around Ritu Beri paid her tribute to the Indian Army by designing her collection for A/W 2010 incorporating the visual ostentation of the armed forces and its paraphernalia be it the military band, the marching boys, the colour red, military stripes, flags including little champs in combat gear etc. The show unfolded with a marching beat with soldiers and live band taking the centre stage followed by models in crisp military inspired coats and double breasted jackets peel off to reveal seductive and feminine dresses draped in stretch and soft materials.

Pretentious alright , the collection was classy, smart and feminine certainly a great ward robe option for women in the forces. The silhouettes were distinctly western and contemporary juxtapositioning structured masculinity with sensual femininity. The first collection reflected sartorial elegance in animal prints , black and brown fur elements, while the second collection was contemporarized with denims, the third collection was hot in bright red, fuscia and black and the fourth collection was in camouflage. Colours like military green, khaki, black, blue and red were predominant amongst solids . Fabrics used were supple and luxurious like cashmere wool, silk jersey, fake fur, stretch velvets, suede and denims. The collection was accessorized with badges, medallions, medal tapes, ornate trims to accentuate the military mood. The show stopper for the show was Ritu Beri herself in a red /white velvet dress outshining the professional models on the ramp who displayed her collection. However the pompous tribute to the Indian Army ended on a poignant note with ‘Aye mere vatan ke longo, zara …..by the Indian nightingale.

JJ Valaya
 

Valaya, a trained Chartered Accountant, entered NIFT in 1989 and emerged with various awards including The Prix de Incitation in Paris, The Thapar-Dupont Medal, The Elyxa award and the KLM-NIFT Trophy. He has to his credit, the first designer to hold a solo fashion show in India. He launched his brand "JJ Valaya" in 1991 along with his brother TJ Singh.

     

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The JJ Valaya show on day 06 marked the closing of the WIFW for A/W 2010. We have seen in the past how JJ thrives on drama, opulence and showmanship. After voyaging with famous French cartoon character ‘Tin Tin’ a couple of years ago this year he zooms back to his own lesser known traditional culture of story-telling by the Indian courtesans through art and dance and music.

It was a contemporary Indian look for the Indo-files. The collection was arranged into four groups on the basis of colour and each group comprised of a classic range of elegant sarees , pyjama kurtas, long coats, short jackets, skirts, tights and blouses with understated opulence by JJ’s benchmark.

There was fine embroidery, CRYSTALLIZED™ Swarovski Elements beads, tassels distressed foils, digital printing, appliqué work, laser cut outs all in controlled measure. Jersey, Dupion silk, Georgette, fine velvets and chiffon fabrics were used as the base fabrics. All black chic and elegant ensembles were followed by the tone on tone purity of ivories gradually moving into potent reds and ending off in cold metallics.

 
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