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CRYSTALLIZED™ MAGAZINE: LET THERE BE LIGHT |
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ISSUE 14, FEATURING RON ARAD, GREG LYNN, DAVID ADJAYE, DOSHI LEVIEN, GIORGIO ARMANI, VALENTINO, MATTHEW WILLIAMSON, ZAHA HADID. |
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The Spring/Summer 2010 edition of CRYSTALLIZED™, the award-winning, biannual magazine produced by CRYSTALLIZED™ – Swarovski Elements and distributed worldwide, shines a spotlight on the rich and diverse creative universe associated with Swarovski’s luxury brands. |
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Issue 14 of the magazine embraces colour, light and joy to offer a privileged glimpse into the brilliant creative partnerships forged by CRYSTALLIZED™ – Swarovski Elements, Atelier Swarovski and Swarovski Crystal Palace.
Internationally-acclaimed designers and architects such as Ron Arad, Greg Lynn, David Adjaye and Doshi Levien grant CRYSTALLIZED™ exclusive access to their ateliers for a series of intimate and exclusive portraits. Also featured are glittering fashion and jewellery collaborations with big-name talents including Giorgio Armani, Valentino, Matthew Williamson and Zaha Hadid, as well as rising stars such as Holly Fulton, Mary Katrantzou and Alexis Mabille.
The fashion pages continue to attract contributions from the industry’s finest, with photography by Sarah Moon and Tierney Gearon, and styling by Sophia Neophitou, now the creative director of Harper’s Bazaar UK and the editor and publisher of 10.
Finally, the magazine includes stunning evocations of CRYSTALLIZED™ – Swarovski Elements’ trends and innovations for Spring/Summer 2011, with imagery that draws on light-filled skies and the glittering vibrancy of our most precious natural resource, water.
CRYSTALLIZED™ – innovative, imaginative and inspirational – sets the seal on contemporary glamour.
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The new issue of CRYSTALLIZED™ is available in February 2010 from selected newsagents and Swarovski CRYSTALLIZED™ stores, or online at WWW.CRYSTALLIZED.COM. |
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In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 26.000 employees, a presence in over 120 countries and a turnover in 2008 of 2.52 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENEDTM – Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1.600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has meanwhile become the company’s couture signature. The Swarovski Crystal Society has close to 350.000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, and Swarovski Optik, producing precision optical instruments.. |
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For further information and PR material, please contact:
Swarovski International PR
Verena Koetzle
Mail: verena.koetzle@swarovski.com
Tel: +43 (0) 5224 500 1448
Fax: +43 (0) 5224 501 1448
WWW.CRYSTALLIZED.COM |
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