> e-social networking sites inspire designers
> Indian designers head out with trunk shows
> UNCTAD grants GI certificates to artisans
> Nikasha Tawady’s firt flagship in Mumbai
> Burka Ban proposal in France sets off debate
> Louis Vuitton files suit against Red Cross charity shop
> Japan’s iconic akoya pearl industry on the brink of death
> Diane von Furstenberg settles copying charges out of court
FEATURE
Countdown to Triumph International Award 09-Milan : India Chapter
By Meher Castelino
The summer heat was searing in Mumbai outside the Blue Frog, the funky venue for the second Triumph Inspiration Award 2009; and inside the scene sizzled as 12 finalists of the contest scorched the ramp to display their sexy lingerie created around the theme ICONS.
The Triumph Inspiration Award was started only last year in 2008. The theme was Female Fascination and the creations had to revolve around the wired bra. The first final contest was held in Beijing in July 2008, same year as the Olympics and designers from 31 countries participated. The winner was from Japan followed by Germany and Norway.
The contest is an initiative started by Triumph to offer young designers a launch pad for a career in the lingerie business. The winner of the Indian contest will get to represent India at the global finals in Milan in September 2009 during the Milan Fashion Week, where winners from 70 design schools representing 28 countries will participate. From India the participating institutes were NID, Pearl, WLC, Raffles, NIFT and JD Institute. The global winner will get €15,000 as prize money and the opportunity of seeing the design turn into a commercial garment in a limited edition and sold at select Triumph stores worldwide in summer 2010. The second and third winners will get €10,000 and €5000 respectively.
On 23rd June in Mumbai, a panel of judges comprising celebs from the world of design and retail observed the 12 finalists during the glittering fashion show. And the winner was Kinani Solanki’s creation Phoenix Rises, a scintillating red/yellow chiffon bra and panty set with trailing streamers inspired by the Firebird which will represent India in Milan. The look was feminine, very commercial yet at the same time elegantly beautiful.
Angela Toppo won second place for her stylish lingerie set called Peacock with artistic touches of blue and green feathers which had a dramatic look yet was very artistically visualized.
Kirti Tula went abstract with her very practical and wearable lingerie set called Pop and Me inspired by Andy Warhol with hand painted abstracts and accessorized by multi colored parandhis to match the cotton knit.
Creativity was of a high level amongst the remaining contestants, with some of the inspirations getting a bit out of control making the lingerie resemble costumes instead of underwear. Janvi Chaliha was inspired by Robin Hood and placed feathers and arrows at strategic points which looked great on the ramp but was not practical. Chaliya’s love for cars had touches of the stylish BMW and Audi reflecting in the lingerie with a steering wheel as shoulder straps and number plates on shoes.
Disney’s characters inspired Aarzu who brought in Mickey Mouse for a black/white/red knit set and Divya Jain felt Minnie Mouse was an ideal icon for her brown/yellow polka dot bloomers and wired bra. While the lingerie looked cute it could have gone unnoticed had the models not had the characteristic ears perched on their heads.
When one talks of lingerie then Madonna can’t be too far away as the singer has been known to wear the most outlandish creations and so the diva inspired Priyanka Parekh who designed a bra and quilted multi coloured corset while Prashant paid homage to the mother Goddess with a baby print for a chiffon peplum lingerie set that could be mistaken for a nightie.
Gurnam Chawla made a striking entry with his Star Wars which was a shimmering silver, red and black/bra panty set with a futuristic cape, while Tomb Raider Lara Croft was the theme for Varun Arora who added a prominent T for Tomb or Triumph on the headgear to match the red/black chiffon and net adventure look complete with back pack and boots.
Super model Naomi Campbell also known as the black pearl was Mukta Walecha’s icon with black pearls and diamonds on magenta Lycra underwear which turned glamorous with a pleated collar.
Mr. Thorsten Allenstein, Managing Director, Triumph International India Pvt. Ltd explained the judging criteria which were innovation, creativity, individualism, uniqueness, execution, concept, aesthetic, quality and presentation. Nearly 1000 entries were submitted from the design schools in India from which 150 were selected and 12 finalists were asked to create the lingerie in just three days.
There is also online voting for the contest when voters will be able to select the design they like by logging onto www.triumph-inspiration-award.com from August 31 to September 13. The voters will be able to decide which designs are the favorites amongst them.
It was heartening to note that one can now say confidently, “You’ve come a long way baby!” since a decade ago a lingerie contest would have been unthinkable, but in the 21st century this segment of fashion has become an important part of design school curriculum with separate departments promoting the concept and new brands springing up in the Indian market.
Eco
The eco Visionary of the Month
Bahar Shahpar
Bahar Shahpar is a Brooklyn based designer who conscientiously works towards all that is eco friendly, sustainable and in harmony with the environment. She has co-produced the annual Project Earth Day event for the U.S. Green Builder’s Co, is partnering with the Environmental Justice Foundation for her showrooms The Four Hundred on a non profit basis. Her designs are created locally, keeping in mind the full life cycle of the garment.
Archives
The eco Visionary of the Month
June 09
: Karen Ter Morshuizen
May 09
: Prof. Doug Miller
April 09
: Samant Chauhan
March 09
: Joe Ikareth
February 09
: Lakshmi Menon Bhatia
January 09
: Dilys Williams
December 08
: Dorothy Maxwell
November 08
: Saeed Awan
October 08
: Kusuma Rajaiah
September 08
: Karen Cole
August 08
: Katharina Hamnett
July 08
: Linda Loudermilk
Eco Alphabet
A for Ailin - Brand
A for Amazon Life - Brand
A for Alpaca - Metrial
A for Agenda 21 - Document
A for Animal Free - Definition
B for Bamboo fiber - Material
B for Beyond Skin - Brand
B for Bad - Cotton
F for Fair Trade Certified - Certification
L for Lenpur
O for Oeko - Tex
Greening of fashion at a fashion show
In a joint effort, FDPC and Apparel Brain Connect, hosted a go-green fashion show and marked their presence in the ongoing global green fashion revolution. The guest of honor was Katharine E. Hamnet along with J.N.Singh, Joint Secretary Exports, Ministry of Textiles. Katharine Hamnet has had a long association with Organic and India based Vasudha Organic. Papers and presentations on sustaining textile, use of organic products etc to save the environment saw the participation of such leading houses as Organic Exchange, Vasudha Organic,Apparel online, NAEC and Nitra a Government of India Owned Research and testing laboratory having done research projects on Organic farming. The finale was a fashion show where designers like Raghavendra Rathore, Varun Bahl, Jai & Parvesh, and California based designer Kareena showcased their collection and pledged their support for ethical fashion in India.
Bahar Shahpar - Spring/Summer 09 collection
Bahar Shahpar has not compromised on aesthetics to create a eco sensitive collection. The line is produced locally using silk with organic cotton. The colours of the earth, gold and teal are all fused together to make for a very elegant line.
Spud Raincoat
The environmentally conscious types will go to any length to make a point or educate another. The guys from Good for Environment! have designed a raincoat made from potatoes, under the brand name Equilicuá. When worn, the coat made of bioplastic derived from potato starch and other natural resources, educates passersby with messages such as “I was a potato”. This amazing rain coat is 100% biodegradable and can be used as compost. And when buried, Mediterranean flowers, herbs trees etc grow out of it. Literally; for inside the raincoat is integrated a small clay ball with seeds. This technology is another innovation of a Japanese genius, microbiologist Masanobu Fukuoka, called ‘Nendo Dango’. The raincoat is a produce of Spain.
Eco Alphabet
The names of designers, Fabric, Certification, documents, materials, brands, definitions and stores in eco fashion have found a spot in our eco alphabet column. We bring for you a new kind of cellulose fiber this month.
Fabric
I for Ingeo
Ingeo is a new man made fabric created from fermented plant sugars, wherein the carbon naturally stored in plants by photosynthesis is used. The carbon and other elements in the natural sugars is used to make a biopolymer and the resulting resin, Ingeo biopolymer(PLA), is extruded for various application. Ingeo fibre, besides being more superior due its higher strength, high dimensional stability, and high resilience, is more resistant to ultraviolet light, has low flammability and smoke generation and because it is more hydrophilic than common polyester fibers, when blended with cotton and wool, the biopolymer results in lighter garments that wick moisture away from the skin.
INDIA NEWS
NIFT batch of 2009 designers are bright and shining
The graduating class of 2009 of NIFT held a show of their designs over two days at the Siri Fort Auditorium in New Delhi.
Dhananjay Kumar, director NIFT inaugurated the event titled Dialogue 09. Rajiv Takru, Director General NiFT, along with the faculty and parents of the graduating class marked their presence. Day one saw the efforts of the students from the department of textile design with Aditya Pandey winning the award and Soumya Gupta taking away the ‘best project’ award. Yogesh Choudhery, Prashant Nair and Mohit presented their knitwear collection while Mridu Sahai and Rrena Nigam scored high in leather design. Day two saw excellent works of accessories designers with Fashionova winning many accolades
"Right now, it hurts a little too much. It should hurt a little, but it shouldn’t kill ’em. That’s the law of designer clothes."
– Michael Bastian, on cutting down prices, as said in Style column of The New York Times
e-social networking sites inspire designers
It was bound to happen, what with the growing popularity and easy global accessibility of social networking sites like Facebook and Twitter, designers are now seeking inspiration here. Raakesh Agarwal finds Facebook beautiful, versatile and structured, much like his own designs. He has been quoted to have said, “Facebook is interactive, practical, versatile, young in feel and bridges the generation and geographical gaps.” Designer Rahul Mishra loves the faces on Facebook, and even said “The face is the mirror of a person, so when you interconnect with friends, relatives and strangers from all parts of the world, it’s the face that you connect to.” American designer Zac Posen has claimed that his upcoming Spring-Summer 2010 collection “will be wearable and Facebook inspired”. Stella McCartney has resorted to Twitter for inspiration and sale.
Indian designers head out with trunk shows
Trunk shows have become an easy option to make a quick sale in low season and Indian designers are not missing out. Rahul Jain visited Paris in May with a trunk load of his designs and having met success, is holding one in the US as well. He reportedly said, “Trunk shows, especially in these months, give us an opportunity to release a lot of stock. Moreover, all of this results in instant cash.” Reynu Taandon, the Delhi based designer, visited Dubai, US and Hong Kong with her trunk show. Leena Singh, the spokesperson for the Ashima-Leena design team, said, “Trunk shows bridge the gap between different strata of clients and designers. For instance, I have a lot of clients in the Middle East who pick up stuff from me in bulk.” So she heads to the US in September and will be seen in the Middle East in the month of Ramadan with her trunk load of kurtis and Kaftans etc. Designer Abhijeet Khanna reportedly said that it was important to have a fixed base of clients or contacts before heading out for a trunk show. He asks, “If you do not have the right network, who will purchase from you?”
Nikasha Tawady’s first flagship in Mumbai
Nikasha Tawady, the self trained designer has opened her first flagship boutique on Mumbai’s Linking Road. Her latest spring/summer 2009 collection will be available at her new address. Commenting on the beautiful interiors done in ethnic style, akin to her clothes lines, Tawady said, “I was getting a little impatient and wanted a space that would reflect my style and allow edgy and alternative designs where I could experiment creatively. It’s also a great platform to meet my customer, who I feel is ready for that ‘something different’ now.”
Fawaz Gruosi’s collection of jewelry for de Grisogono
de Grisogono, the Geneva based luxury watch and jewelry brand, has launched a new line of chic, hi-end jewelry comprising multi-colored necklaces studded with sparkling precious stones, rings in white gold with turquoise, emeralds, rubies etc. The line is available at their mono brand store in the Emporio Mall in New Delhi.
Farah Khan’s nature inspired jewelry unveiled in Macau
Gemologist and jewelry designer Farah Khan Ali, in collaboration with designer Manav Gangvani, launched her collection of nature-inspired jewelry at the IIFA fashion extravaganza in Macau. She has used gems like emeralds, rubies, tanzanites, sapphires, spinels, and yellow and blue diamonds to create inspired necklaces, earrings, bracelets, cuffs, rings, brooches and pendants. Gangwani’s garments were accessorized with Khan’s jewelery. Hrithik Roshan and his wife Susan were the show stoppers.
INTERNATIONAL NEWS
Need of the hour–‘Affordable to wear’ Fashion Show
The Vogue City, an online lifestyle magazine catering to the bargain-savvy yet stylish New Yorker, will host a first-of-its-kind ‘Affordable to Wear’ fashion show in New York at the showroom of Savvy & Co. The show will premier on 1st July and end on 29th June 2009. The apparel is being provided by Wear Today Gone Tomorrow, a new national women's clothing rental website that provides a weekly rental system similar to movie rental websites, but instead with the highest quality designer clothing, at 90% off retail, and with no monthly membership or late fees. The inauguration will see creations by such designers as Herve Leger, Nanette Lepore, Diane Von Furstenberg and many more.
Burka Ban proposal in France sets off debate
Nicolas Sarkozy, the French President, has questioned the use of Burka in France and asked for it to be banned and set off a debate with not all backing the move. A similar decision was taken by the French government in 2004 to ban the Muslim headscarf in state schools and public building. The owners of large luxury fashion houses and top-end hotels, have rich Arab clientele or are Arabs themselves, worry that it might scare away the public. Marigay McKee, fashion and beauty director at the Mohamed Al Fayed owned Harrods, naturally does not agree. As also Lebanese designer Elie Saab and Zayan Ghandour, co-owner, head buyer and creative director of S*Uce, a four-store fashion chain with locations in Dubai and Abu Dhabi both worry about the secularity and originality etc. Zufi Alexander, the Dubai born accessory designer, spells it out, “If a sheikh or a princess comes to France and wants to wear her burka and wants to go to spend 100,000 euros [or $140,850 at current exchange] in, say, Louis Vuitton, would Paris like to stop her? I don’t think so. It’s like being told you won’t be allowed to wear jeans. It’s their daily wear. There’s no legitimate reason why women would not be allowed to wear burkas.”
Fashion Targets Breast Cancer (FTBC) - by Ralph Lauren
“Fashion Targets Summer Fridays” is a new campaign launched jointly by the the Council of Fashion Designers of America, Net-a-porter.com and Susan G. Komen for the Cure, whereby they are promoting the sale of the FTBC polo shirts as Friday dressing. The proceeds from the sale of the $55 Polo shirts designed by Ralph Luren will go towards fighting cancer and creating awareness. Natalie Massenet, founder and chairman of Net-a-porter.com. reportedly said, “Every shirt purchased will help provide meaningful assistance to women with breast cancer and their families, friends and communities and raise further awareness.” The program will start from 3rd July to 25th September.
Revolutionary Made-to-Measure line from Prada
Prada chose the men’s fashion week in Milan to launch a unique concept of made-to-measure men’s shirts that create the option of millions of permutations and combinations and variations to make THE shirt. Prada will take four weeks to deliver the finished product which will be made to desired specification of the options of three different fits, necklines, cuffs, pockets, fabrics, prints (archival references available), buttons etc. Presently only the Via Montenapoleone boutique of Prada in Milan is offering this service.
‘Wall Clothes’ – the collection inspired by the Berlin Wall
Daniel Rodan, the German leather designer based in Berlin, has revisited the two decades old moment of fall of the infamous Berlin wall, by designing a line that is inspired by the images from the East Side Gallery, created by artists and painters who have decorated the surviving section of the Berlin Wall since 1989. The collection, called Mauerkleider, or ‘Wall Clothes’, comprises outfits like evening gowns, trench coats, T-shirt, jackets etc in leather. One such famous image on the bodice of a mint-green mini dress is that of the kiss-of-death between the Soviet leader Leonid Brezhnev and Honecker created by artist Dmitri Vrubel.
Japan’s iconic akoya pearl industry on the brink of death
A lustrous, flawless, round pearl string is the evergreen accessory steeped in elegance. Mikimoto made a huge impact on the pearl industry in 1890, when he created the first cultured saltwater akoya pearls. By 1990 the domestic production peaked at $900mil. However, in the face of stiff competition from the Chinese, who have flooded the market with cheaper fresh water pearls, the recession and the ‘red tide’ of deadly phytoplankton in mid nineties that washed in each year and killed nearly two thirds of the akoya oysters, also added to the woes of the debt ridden Japanese cultivators. Recession has also compelled the upscale retailer Tiffany & Co to decide on shutting down its pearls only store.
Diane von Furstenberg settles copying charges out of court
Diane von Furstenberg, the Belgian born designer was accused by Jennifer Halchuk and Richard Lyle of Mercy of Canada of copying a copying the design of their floral print jacket from their Spring ’08 line for her Spring ’09 collection. More shocking was that Furstenberg is the president of the Council of Fashion Designers of America and an active supporter of the federal Design Piracy Prohibition Act yet under proposal. On being discovered and confronted by Halchuk, Furstenberg has owned up error, agreed to a public apology and made an out-of-court settlement for an undisclosed amount. She has also agreed to discontinue using the design. Now she is being hailed for her forthrightness and courage in owning up.
Finally fashion mag editor too nixes size-zero models
Alexandra Shulman, the editor of the British edtition of Vogue, had until recently defended skinniness to a fault; to the extent that back in 1997 Omega had withdrawn its ad in Vogue over this issue. She has finally spoken up against the anorxic models, not because she doesn’t like thin models but bacause it is not what her readers want to see. Shulman was quoted in The Times: : “I don’t want to be too specific about it, but it was very recently. I found myself saying to the photographers, ‘Can you not make them look too thin?” The designers are creating their styles for anorexic frames so much so that even regular thin supermodels like Linda Evangelista, Naomi Campbell, Daisy Lowe etc are finding it impossible to fit into these clothes. Reportedly Shulman has written about her concerns to all major designers across the globe such as. Domenico Gabbana, John Galliano, Stella McCartney, Alexander McQueen and Donatella Versace.
TRENDS
The Men’s Fashion Week spring/summer 2010 has just concluded in Milan. Here are some highlights from the show.
Gucci Men's RTW Spring 2010
Frida Giannini, the designer for Gucci, created a collection inspired by the mid century architecture of Oscar Niemeyer, a Brazilian architect. Slim suits in cotton jacquards and piques, sporty white jackets in leather and neoprene, handmade sweaters with folk patterns, evening suits in glossy silk prints and jacquards. All teamed with moccasins and high-top sneakers.
Giorgio Armani Men's spring 2010
Giorgio Armani’s line was about Classicism 2010. On the ramp were impeccably tailored gray suits, jackets in washed cotton without shoulder padding, slim trousers; all made out in natural fabrics like light wools, textured linens, denims. Flashes of bright colours like electric blue, cobalt and coral changed the staid parade. Also shown were jersey and velvet shorts and male bloomers.
Ermenegildo Zegna Men's Spring 2010
Gildo Zegna described his line as “It’s a very casual approach to luxury: Clothing to be worn in a very natural and free way.” In keeping with this, the line was very casual albeit stylish. Cool linen suits were teamed with slim double-breasted jackets made of faded Prince of Wales or Madras motifs; long jackets with loose trousers, linen and silk dusters, oversized cardigans with suede inlays, light ties, raffia hats. WWD describes this collection as ‘a gust of fresh air to kick off the summer.’
Versace Men's spring 2010
Donatella Versace and Alexandre Plokhov, men’s wear design consultant, worked the military inspiration for this Versace men’s RTW collection. Voluminous shirts worn over T-shirts with abstract prints were teamed with single pleat pants, canvas desert boots, tailored safari suits, evening jackets with tassel braiding which also showed down pant legs, desert’s sandy hues along with natural tones and more was on the runway.
Gianfranco Ferrè Men's spring 2010
Tommaso Aquilano and Roberto Rimondi created a very brand conscious look for Ferrè. The garments were high on styling with broad shouldered jackets, leather, heavy knits but did use pastels and pinstripes on well tailored outfits.
Bottega Veneta Men's spring 2010
Tomas Maier said it all about his line when he reportedly said, “We wanted to offer clothes that are particularly individualistic. Changing the shape of the pants and breaking the silhouette with color add an energy, even a brashness, that feels invigorating.” A fun breezy line with bright colours teamed with the usual clean cut pants or otherwise. Strong shouldered suits, double-breasted tuxedo jackets, light safari coats in military green, roomy leather bombers et al.
ARTISAN
In the age of rapid mechanization and high tech advancements it is the artisan who holds the thread of a tradition of ancient skills. Cut away from the mainstream these artisan groups struggle to hold on to what they have inherited and many social groups have come forward to support them. Newsvision introduces its readers to various artisan groups and their crafts in this column.
UNCTAD grants GI certificates to artisans
The United Nations Trade on Conference on Trade and Development (UNCTAD) has filed applications for patenting and grant of GI status for 17 new products and crafts from India that are unique to areas. This translates to mean that the artisans of various regions will be able to retain their originality and uniqueness of their products with a patent. These would include weavers of Banarasi saris, Bhagalpuri silks etc. Already 106 products and crafts of India, like Darjeeling tea, Lucknow Chikan craft, Kashmir Pashmina and Muga silk of Assam have been granted GI status.The move will prove more beneficial to the artisan/worker as a survey carried out by the UN agency showed that consumers are willing to pay 10-15% more for GI certified products. A similar study carried out by Rajasthan Government has benefited the artisans of Kota Doria Sarees which earned their GI status in 2005.
The fashion kingdom is gone global and the sundry Italian, French, Japanese, Chinese etc fashion brands and names of different origins are foxing us as to how to pronounce them correctly. Newsvision has it all simplified for you.
Balmain- bal-ma (as in magic not market)
Balmain is a French fashion house that was founded by Pierre Balmain (1914-1982) in 1945 and is known for its sophistication and elegance. Pierre Alexandre Claudius Balmain has been credited with introducing the long bell-shaped skirts with small waists, which was later made popular as Dior's New Look. He introduced the stole for day/evening wear in the fifties and started the trend of sheath dresses beneath jackets. Oscal de la Renta led Balmain between 1993 and 2001.
Giuseppe Zanotti is an Italian shoe stylist. His client list has the names of the entire who’s who of Hollywood. That itself is self explanatory about him and his brand. Some of his clients are Cameron Diaz, Jennifer Aniston, Jennifer Lopez, Beyoncè, Anastacia, Cristina Aguilera, Britney Spears, Cate Blanchett, Paris Hilton, Alicia Keys, Cèline Dion, Lucy Liu, Halle Barry, Cindy Crawford, Madonna, and many others
MISC
Shopaholic, style conscious, brand obsessed –the new male
The new age male is displaying the classic symptoms that have been known to afflict the female of the species. These observations were made by none other than Michael Bastian, the ex fashion director of the high end store, Bergdorf Goodman, who currently has a label of his own. Reportedly Michael Bastian said, “Every time you turn a corner, there’s a guy wearing skinny jeans, an ironic cap, a low V-neck tee, vintagey high-tops and a scarf. It’s the equivalent of the ‘Sex and the City’ look that was such a thing for women a few years ago.” Although Michael Bastion is old school, he has gained much acknowledgement and respect all around by reworking a slimmer and snazzier silhouette for the all-American clothes like military shirts, khakis, wool tweed trousers, rugby shirts etc. John Jones, owner of a regular men’s wear boutique George Greene, nods in agreement. He does stock a Bastian label alongside the upscale Yohji Yamamoto, Thom Browne and Dior Homme.
Charity helps create world’s largest pair of jeans
This news item would be of more interest to the keepers of Guinness World book of Records. Croatia’s Cockta Jeans Fashion have stitched up a giant size pair of jeans, which measures the size of six tennis courts, using 8,023 pairs of unwanted jeans donated by people for charity. A local association that provides therapy to the disabled was paid the equivalent of $1.3 for each pair of jeans donated. The finished denims were displayed in Croatia’s capital Zagreb and slowly auctioned over a few months.
PEARL ACADEMY OF FASHION
Pearl Academy of Fashion Graduates Showcase
Their Final Collections at PORTFOLIO ‘09
All set to join the fashion industry, the graduating Fashion Design students of Pearl Academy of Fashion showcased their creative talent through Portfolio’09. Pearl Academy’s annual graduating show, “Portfolio”, which in the past has launched quite a few of the best known names in fashion industry, again saw talented debutants showcasing their forward-looking brilliant collections on 29th of May 2009 at Sirifort Auditorium, New Delhi. Mr. Gopal K. Pillai, Commerce Secretary, Govt. of India and Ms. Ritu Kumar, the well-known Fashion Designer graced the occasion by their valuable presence. Click to read more
Pearl Academy of Fashion hosts Synthesis 09 to
felicitate Award winning research of
Business Management Students
Pearl Academy of Fashion (PAF) hosted Synthesis ’09 – an annual programme with dissertation and felicitation of the award winning research by Business and Technology Department of the year 2009. Attended by the eminent personalities from textile, apparel, media & government, the event marked PAF students' entry into a professional world. Guest of Honour Mr Badal Chaudhari, CEO, Numero Uno graced the occasion by his valuable presence. Click to read more
Communication Design Graduates of Pearl Academy
present Open Works ‘09 ~ 2-day exhibition by graduates of Communication Design ~
Communication Design Graduates of Pearl Academy of Fashion organized Open Works ’09 – an exhibition showcasing their final graduatingworks at Stainless Art Gallery, Mathura Road, New Delhi on June 4th -5th 2009. The exhibition, which was inaugurated by Mr. Syed Usman, VP & Senior Creative Director, HONK J. The event was greatly appreciated by the visitors, many of whom were from industry interested in hiring talented youngsters. Click to read more
Pearl Academy Graduates present Thread Works ‘09 ~ Final exhibition of Textile Design students at Stainless Gallery~
Textile Design Graduates of Pearl Academy of Fashion organized Thread Works ’09 – an exhibition showcasing their final graduating works at Stainless Art Gallery, Mathura Road, New Delhi on June 1st & 2nd, 2009. The exhibition was inaugurated by Shri Rajesh Pillai, Country Head, Kaybee Group and was well appreciated by the visitors, many of whom were from industry interested in hiring talented youngsters.
The gamut of subjects explored by the graduate designers ranged from philosophical (Existentialism) to religious (Agama) to mundane and highly relevant burning issues (Terrorist attack on Mumbai). One of the collections which had “Numerology” as its theme incorporated different mediums, characteristics and features associated with numbers to develop furnishings for “Hotel Rooms of Commonwealth games 2010”. This range was a creative surface ornamentation for hotel rooms. On the other hand the theme Urban Vintage looked back to existentialism with unique styling created by combining unexpected elements in form, color and material. The range reflected the art of gathering and reshaping, thereby creating vintage items in contemporary look. This range comprised knitted home furnishings for a drawing room story. Another collection used spiral forms to give the furnishings a Celtic look. One widely appreciated range used Bhratanatyam and Odissi dance forms to bring vibrancy to drawing room décor. Click to read more
EDITORIAL
Re-defining values in fashion
The growth of branding has been a powerful force in marketing in the 20th century. It has played a valuable role in pithy communications that imbibe not only physical attributes but also personal values. Like with most things, a non-judicious use can make brands misleading and counterproductive for the consumer. Thus we have seen an era where brands get away with flagrant overcharging, restrict the growth of competition and capture an imbalanced portion of the consumers mind (especially youngsters). Added to this is the fact that branding is very much a Western concept being imposed in a very different marketplace such as the East which traditionally is more fragmented and individualistic. Branding does not lend itself to cultural, co-operative, small scale or individualized efforts. It often trivializes the human worth. That is why we welcome conscious initiatives such as Geographical Indications and suggest that it should be implemented much more intensively. Our columns also salute the artisan. Finally, we have added a new column that recognizes new imperatives and environmental concerns that transcend brands and place before consumers not only issues concerning human existence but re-define values in fashion.